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REVOLUTION IN THE QUALITY OF AFFORDABLE HOUSING IN BELARUS, SHAPING THE INDUSTRY FOR THE NEXT 10 YEARS
GREEN BOR III
Тип проекта
Заказчик
Год
Локация
Концепция
Заказчик
Год
Локация
Концепция
#мастер-план, #ландшафт, #архитектура
А-100 девелопмент
2013-2015
Минск, Беларусь
Георгий Заборский
А-100 девелопмент
2013-2015
Минск, Беларусь
Георгий Заборский
Мастер-план
Планировки и объемы
Визуализация
Рабочая документация
Ландшафтные решения
Планировки и объемы
Визуализация
Рабочая документация
Ландшафтные решения
layers.archi
A-100 Девелопмент, layers.archi
layers.archi
A-100 Девелопмент, layers.archi
layers.archi
A-100 Девелопмент, layers.archi
layers.archi
A-100 Девелопмент, layers.archi
layers.archi
PROJECT THAT DEFINED THE TRANSITION OF BELARUSIAN DEVELOPMENT TO A PRIORITY ON ENVIRONMENTAL QUALITY IN THE SALE OF AFFORDABLE HOUSING
1-Й
HIGHER THAN EXPECTED WAS THE RETURN ON INVESTMENT DUE TO THE SPEED AND COMPLETENESS OF SALES OF HOMES WITH ORIGINAL AND HIGH-QUALITY ENVIRONMENTS
14%
WAS THE INCREASE IN THE COST OF CONSTRUCTING A SQUARE METER, TAKING INTO ACCOUNT ALL INNOVATIONS
4%
TREES CUT
O
UNIQUE HOUSES MADE FROM TYPICAL SECTIONS
5
In order to maintain competitive access to the attention of buyers, mass media, and investors, other market players were forced to reach the benchmark set by A-100 in this and subsequent projects. Thus, this project marked the beginning of a 10-year revolution in the quality of the residential environment of new commercial neighborhoods in Belarus.
And our client, not least due to the value system and architectural development strategy we developed, continued to stay one step ahead of the market.
And our client, not least due to the value system and architectural development strategy we developed, continued to stay one step ahead of the market.
While working on this project, we were simultaneously brought in by A-100 to develop a long-term strategy for their growth, and in this project, we tested all the techniques that later became the foundation for the work of both our studio and other bureaus working on A-100's later projects
STORY
A-100 Development approached us in 2013, at the moment when it was making a leap from being one of many developers to becoming an absolute market leader.
By that time, the state design institute had already developed a block of 5 typical panel houses, and we were tasked with radically rethinking the entire project within the framework of a cohesive environmental concept in order to bring a unique game-changer to the market in the affordable housing category – and create an overwhelming gap in the perception of the client's brand.
By that time, the state design institute had already developed a block of 5 typical panel houses, and we were tasked with radically rethinking the entire project within the framework of a cohesive environmental concept in order to bring a unique game-changer to the market in the affordable housing category – and create an overwhelming gap in the perception of the client's brand.
CONCEPT
AFFORDABLE HOUSING SHAPES THE PERCEPTION OF A WHOLE NATION ABOUT DIGNITY AND WHAT IS WORTHY. ARCHITECTURAL THINKING ALLOWS US TO COMPLETELY CHANGE THE QUALITY OF THE ENVIRONMENT OF AFFORDABLE HOUSING THROUGH CREATIVITY, BY TRANSFORMING EXISTING RESOURCES:
TREES THAT GREW ON THE SITE BEFORE CONSTRUCTION; SOIL EXCAVATED FROM THE FOUNDATION... WE WILL CHANGE THE ENVIRONMENT WITHOUT INCREASING COSTS, AND THE CLIENT WILL BENEFIT FROM THE SPEED OF SALES
TREES THAT GREW ON THE SITE BEFORE CONSTRUCTION; SOIL EXCAVATED FROM THE FOUNDATION... WE WILL CHANGE THE ENVIRONMENT WITHOUT INCREASING COSTS, AND THE CLIENT WILL BENEFIT FROM THE SPEED OF SALES
WHILE DEVELOPING THE FACADE SOLUTIONS, WE, ON THE ONE HAND, WORKED ON REDUCING THE PERCEIVED HEIGHT OF THE DEVELOPMENT TO A HUMAN SCALE, AND ON THE OTHER HAND, FOCUSED ON THE QUALITY OF FACADE PERCEPTION NOT IN THE CONVENTIONAL SUNSHINE OF STANDARD RENDERS, BUT IN REALISTICALLY SIMULATED GLOOMY BELARUSIAN WEATHER, JUST AS HISTORICAL CREATORS OF THE UNIQUE "VILNIUS BAROQUE" STYLE DID
IN 2013, THE USE OF PANEL CONSTRUCTION TECHNOLOGY IN BELARUS REMAINED TRAPPED IN THE OUTDATED AND DREARY LATE-SOVIET SCHEMES, WHICH INVOLVED CREATING PALE, COMPLETELY LIFELESS AND UNINSPIRING 7-10 STORY BUILDINGS WITH LARGE GAPS AND OVERCROWDED PARKING. THE TYPICAL SERIES M464-U1, WHICH WE DISTANCED OURSELVES FROM, WAS USED TO CREATE SUCH EYESORES AS SEEN IN THE PICTURE
FLOW
OTHER DEVELOPERS HAD ALREADY BEGUN TO LOWER THE NUMBER OF FLOORS IN FAVOR OF DENSITY AND ENVIRONMENTAL QUALITY, BUT STRIKINGLY IGNORED THE UX OF THE DEVELOPMENT – AS IN THE 2013 PROJECT IN A SIMILAR NICHE, COMPLETELY LACKING BALCONIES!
APART FROM MODIFICATIONS TO THE FACADE, ROOF, BALCONIES, AND ROOFING, WE, FOLLOWING THE LONG-TERM STRATEGY WE DEVELOPED FOR A-100, FOCUSED ON ORGANIZING THE LANDSCAPE, INCLUDING THE SEPARATION OF CAR, BICYCLE (E-SCOOTER, ETC.), AND PEDESTRIAN TRAFFIC, INDIGENOUS GREENSCAPING, AND MICRORELIEF ELEMENTS (SEE DIAGRAMS FROM THE STRATEGY)
элемент зонирования территории искуственным холомом из вынутого при строительстве грунта
газон с включениями композиций из аборигенного разнотравья и кустарника
общественное пространство, МАФ
детская площадка, песочница и игровой комплекс
вынесенная парковка, отделенная микрорельефом
парковка
площадь-форум для дворовых праздников и кинопросмотров
фруктовый сад (в остальных дворах плодовые деревья представлены точечно)
сквозной пешеходный маршрут
выходы к парковке, тротуару и павильоны сбора ТБО
площадка для выгула собак
площадкадля подростков, отделена от домов микрорельефом
сквозной веломаршрут
беседка и навес для взрослых
ароматический и тактильный сад лекарственных растений и тактильных троп
велогараж, игровая стенка
[ STUDIO BRIEFING ]
... WE WILL FORM ITS ZONING WITH AN INCREASING "UNIQUENESS" AND "UNUSUALNESS" IN THE ZONING ALONG THE DEVELOPMENT VECTOR – FROM THE FIRST HOUSE TO THE FIFTH, THE DIRECTION OF INDIGENOUS GREENSCAPING AND DIVERSITY OF SPACES, AS WELL AS THE REMOVAL OF PARKING LOTS BEYOND THE BOUNDARIES OF THE COURTYARDS, WILL GROW
GEORGE'S INSTAGRAM
“WE FORM THE SPACE OF COURTYARDS AS AN EXPERIMENT, AS A DEVELOPED PUBLIC PARK – AND TO IMPLEMENT IT WITH LOWER RISKS FOR THE CLIENT...”
GEORGE ZABORSKI
[ STUDIO BRIEFING ]
ALTERNATING IT WITH SECTIONS OF MOWN GRASS. INDIGENOUS VEGETATION PROVIDES BIODIVERSITY, NESTING SITES FOR BIRDS, A PICTURESQUE MULTI-STAGE BLOOMING, WHILE THE GRASS SECTIONS CREATE A SENSE OF ORDERLINESS, NEATNESS, AND A PLACE FOR CHILDREN'S GAMES, ETC. THE SOIL EXCAVATED FROM THE FOUNDATION PIT WILL ALLOW US TO FORM MICROTOPOGRAPHICAL HILLS TO ISOLATE THE HOUSES FROM THE ROAD.
GEORGE'S INSTAGRAM
“STARTING WITH THE PRESERVATION OF REMAINS OF FRUIT GARDENS FROM THE DEMOLISHED PRIVATE SECTOR, WE WILL DEVELOP THE THEME OF LOCAL VEGETATION IN THE LANDSCAPE.”
GEORGE ZABORSKI
LAYOUTS
THUS, BOTH EXTERIOR AND EXEMPLAR INTERIOR SOLUTIONS WERE DIRECTED TOWARDS COMMUNICATION WITH THE TARGET AUDIENCE. ARCHITECTURE AS A MEANS OF COMMUNICATION AND BUILDING A LIFESTYLE IMAGE IS A UNIQUE FEATURE OF OUR STUDIO'S APPROACH, WHICH ALLOWS US TO REGULARLY CREATE A SYNERGY BETWEEN THE CLIENT'S COMMERCIAL INTERESTS AND A REVOLUTION IN A SPECIFIC CONSUMER EXPERIENCE SEGMENT
PARALLEL TO OUR WORK ON THE OVERALL CONCEPT, ADJUSTMENTS TO ARCHITECTURE, MASTER PLAN, LANDSCAPING, AND DESIGN CODE, A-100 DEVELOPMENT EMPLOYEES AND PARTNERS MADE ADJUSTMENTS TO THE LAYOUTS OF TYPICAL APARTMENTS AND DEVELOPED EXEMPLARY DESIGN SOLUTIONS. SYNCHRONIZATION OF PROCESSES ALLOWED US TO EFFECTIVELY CONSIDER THE FUTURE USER EXPERIENCE, CONNECTING THE EXPANSION AND GLAZING OF BALCONIES, LOGGIAS, AND BAY WINDOWS WITH THE CHANGES IN INTERIOR LAYOUTS INTO A SINGLE SPACE WITH ENHANCED COMFORT
IN THE INTERIORS OF THE ATTIC APARTMENTS, THE POTENTIAL OF THE MEZZANINE SPACE WITH A LOFT WAS MAXIMALLY UNVEILED, WITH LIGHT COMING THROUGH THE WINDOWS THAT WE HAD ENLARGED
[ STUDIO BRIEFING ]
WE MUST FORM THE ENVIRONMENT OF NEW, BETTER AFFORDABLE HOUSING BASED ON HOW RESIDENTS USED TO IMPROVE THEIR CONDITIONS IN OLD ANALOGUES. WE NEED TO CREATE SPACES FOR STORING STROLLERS AND BIKES SO THEY DON’T OCCUPY BALCONIES. WE NEED TO EXPAND THE BALCONIES SO THAT IN THE SUMMER, THEY CAN ACCOMMODATE A MINI-LIVING ROOM, NOT JUST CLOTHES FOR DRYING... AND SO ON. LET'S WORK!
GEORGE'S INSTAGRAM
“OF COURSE, WE WILL BE GUIDED BY CUTTING-EDGE TRENDS - FOR EXAMPLE, WE WILL BE PIONEERS OF DARK COLORS IN HOUSING. BUT NO LESS IMPORTANT IS THE LOCAL EXPERIENCE”
GEORGE ZABORSKI
5
THE ORIGINAL SLANTED SUPPORTS OF THE ENTRANCE, AMONG WHICH A SIMILAR DRAINAGE SYSTEM IS CONCEALED, ALLOWED US TO CREATE A VISUALLY AND TACTILELY "HUMAN" SCALE FOR THE DEVELOPMENT, DESPITE THE OVERALL COST REDUCTION OF THE FACADES. SO MUCH SO THAT THESE FRAMEWORKS BECAME A FAVORITE SPOT FOR SHORT CHILDREN'S GAMES LATER ON
IN THIS PROJECT, WE WERE THE FIRST IN BELARUS TO TURN TO DARK TONES OF FINISHING, INCLUDING COLD DARK GRAY, THEREBY SETTING THE TREND FOR THE NEXT 10 YEARS IN FINISHING, PARTICULARLY FOR MORE STATUS-ORIENTED FACADES
4
CONTRASTING ELEMENTS IN THE FINISHES OF THE PANEL FLOORS PUSHED THE CHARACTERISTIC "PANEL" JOINTS TO THE BACKGROUND, ELIMINATING THE NEED FOR SHORT-LIVED PLASTERING AND AVOIDING THE REINFORCEMENT OF THE TRAUMA CAUSED BY THE PANEL AESTHETIC OF THE USSR
3
THE ABUNDANCE OF DEEP GLAZED LOGGIAS IN THE PROJECT ELIMINATED THE NEED FOR RESIDENTS TO EXPAND THEIR LIVING SPACE INDEPENDENTLY, WHILE PROVIDING MAXIMUM FUNCTIONALITY TO THE OCCUPANTS
2
THE ADDITION OF A MANSARD FLOOR ALLOWED US TO ADD 1.5 FUNCTIONAL FLOORS, CREATING ORIGINAL APARTMENTS FOR SALES LAUNCH AND FORMING A "HOMELY" RATHER THAN A PANEL EXTERIOR
1
5
1
2
3
4
OTHER FEATURES
IN THIS PROJECT, WE OVERCAME THE LONG-STANDING FEAR OF DEVELOPERS OF AFFORDABLE HOUSING REGARDING THE GLASSING OF ENTRANCE DOORS. THE GLASSING MADE THE ENTRANCES AND THE ADJACENT TERRITORY COZY AND SAFE, AND IT ALSO PROVED THAT IF THE GLASS IS PROTECTED FROM ELEMENTARY DAMAGE DURING NORMAL USE OF THE ENTRANCE, IT DOES NOT INCREASE, BUT RATHER PREVENTS THE RISK OF VANDALISM — CREATING GREATER TRANSPARENCY IN THE ENVIRONMENT
FEATURES OF THE ENTRANCES
GALLERY
“AUTHOR'S SUPERVISION IS CRUCIAL. ONLY THE ARCHITECT CAN NOTICE THE FINEST ERROR IN THE COLOR OR A NON-PROJECTED GAP IN THE STAIR RAILING
”
”
THE MOST CHALLENGING PART WAS MONITORING THE WORK ON SITE – FOR EXAMPLE, PRESERVING EXISTING TREES. WE WERE ABLE NOT ONLY TO PROTECT EVERY PART OF THE OLD GARDEN WITH TEMPORARY STRUCTURES, BUT ALSO TO HALT THE REMOVAL OF SOIL IN TIME, WHICH WAS SUPPOSED TO REDUCE COSTS AND HARMFUL EMISSIONS FROM MOVING AND BURYING SOIL WHILE FORMING THE PROJECTED MICROTOPOGRAPHY
STUDIO INSTAGRAM
[ STUDIO DEBRIEFING ]
GEORGE ZABORSKI
[ STUDIO DEBRIEFING ]
OR THE SELECTION OF COLORS, THE LAYOUT OF PLAYGROUND SURFACES, AND THE EXACT SET OF CAREFULLY CHOSEN CHILDREN'S PLAYGROUND ELEMENTS – WE NEED THEM TO BE BOTH ENGAGING, ADVENTUROUS, NATURAL IN MATERIALS AND DEVELOPMENTAL, WHILE ALSO BEING SAFE AND SUITABLE FOR CHILDREN OF DIFFERENT AGES
GEORGE'S INSTAGRAM
“EQUALLY IMPORTANT IS THE INTEGRATION OF SUBCONTRACTORS IN ASPECTS SUCH AS WALL MURALS BASED ON THE IDEAS OF RESIDENTS, BUT UNDER THE SUPERVISION OF EXPERIENCED ARTISTS”
GEORGE ZABORSKI
[ ОСНОВАТЕЛЬ СТУДИИ НА ПРЕЗЕНТАЦИИ ПРОЕКТА ]
“ABSOLUTE BLISS – AFTER HALF A CENTURY, SEEING THAT THE NEIGHBORHOOD IS LIVING AS INTENDED, WITH CHILDREN'S AND "ADULT" PLAYGROUNDS FULL OF LIFE
А ОБЩЕСТВЕННОЕ ПРОСТРАНСТВО ДВОРОВ СФОРМИРОВАЛО УСТОЙЧИВОЕ СООБЩЕСТВО ЖИТЕЛЕЙ, ВКЛЮЧАЮЩЕЕ СОТРУДНИЧЕСТВО, РЕАЛИЗАЦИЮ СОВМЕСТНЫХ ИНИЦИАТИВ, ТАКИХ КАК ДЕТСКИЙ ПРАЗДНИК И КИНОПРОСМОТР НА СПЕЦИАЛЬНО ПРЕДНАЗНАЧЕННОЙ ДЛЯ ЭТОГО ПЛОЩАДИ-ФОРУМЕ, И СОВМЕСТНОЕ С УПРАВЛЯЮЩЕЙ КОМПАНИЕЙ РАЗВИТИЕ НОВЫХ ИНИЦИАТИВ, ТАКИХ КАК КАФЕ-КОНДИТЕРСКАЯ ИЛИ РАСШИРЕНИЕ ПРОСТРАНСТВ ДЛЯ ХРАНЕНИЯ ВЕЛОСИПЕДОВ. ПРИЯТНО СМОТРЕТЬ, КАК КВАРТАЛ РАСТЕТ И ВЗРОСЛЕЕТ
ИНСТАГРАМ
СТУДИИ
СТУДИИ
ГЕОРГИЙ ЗАБОРСКИЙ
"За последний год на рынке пригородных новостроек появилось два интересных проекта — малоэтажные жилые комплексы с мансардными этажами. Это Зеленый Бор-3 в поселке Лесной и новый квартал в Ратомке. Свободных мансардных квартир в первом доме зЕЛЕНОГО БОРА уже не осталось. Будущих жильцов привлекли компактность застройки, близость леса, ОТЛИЧНОЕ БЛАГОУСТРОЙСТВО и хорошая репутация Зеленого Бора"
ГЛАВНЫЙ КРИТИЧЕСКИЙ ОБОЗРЕВАТЕЛЬ НЕДВИЖИМОСТИ В БЕЛАРУСИ НА 2010-Е ГОДЫ
ONLINER
С 2017 ГОДА, ЧЕРЕЗ ГОД ПОСЛЕ ЗАВЕРШЕНИЯ "ЗЕЛЕНОГО БОРА 3", ЗАДАННЫЕ НАМИ РЕШЕНИЯ СТАЛИ ТРЕНДАМИ: ВСЕ, КТО ПРОИГНОРИРОВАЛ ТЕМНЫЕ ФАСАДЫ С ЯРКИМИ АКЦЕНТАМИ, РАЗЛИЧИМОСТЬ ОТДЕЛЬНЫХ ДОМОВ, ПОНИЖЕНИЕ ВИДИМОЙ ЭТАЖНОСТИ И РАЗВИТОЕ БЛАГОУСТРОЙСТВО, НАЧАЛИ ТЕРЯТЬ МЕДИЙНОСТЬ И РЫНОК. МЫ ЗАДАЛИ СТАНДАРТ.
В ЛИЦЕ ОСНОВНЫХ КОНКУРЕНТОВ А-100 ДЕВЕЛОПМЕНТ
ИНДУСТРИЯ
а-100 ДЕВЕЛОПМЕНТ
ИННОВАЦИОННЫЙ ДЕВЕЛОПЕР, КЛИЕНТ
ЕЩЕ В ХОДЕ РАБОТЫ НАД ПРОЕКТОМ, ОЦЕНИВ НАШ ПОТЕНЦИАЛ В СТРАТЕГИЧЕСКИХ ИННОВАЦИЯХ И ЗНАНИЕ ТАКТИЧЕСКИХ ОСОБЕННОСТЕЙ И ТРУДНОСТЕЙ РЕАЛИЗАЦИИ, ОБРАТИЛИСЬ К НАМ ЗА РАЗРАБОТКОЙ МАСШТАБНОЙ СТРАТЕГИИ "КВАРТАЛОВ БУДУЩЕГО" - ПОШАГОВОГО ТУЛБОКСА ДЛЯ НАС И ДРУГИХ ПРОЕКТИРОВЩИКОВ В НОВЫХ ПРОЕКТАХ
ЧТО ГОВОРЯТ О ПРОЕКТЕ И ЕГО РЕАЛИЗАЦИИ РЫНОК, КЛИЕНТЫ И СПЕЦИАЛИСТЫ?
РЕАКЦИИ
